Apple is trying to give iPhone users a measure of safety even when they’re in a place without cell service.
On Tuesday, the company launched emergency SOS via satellite, which allows users to text emergency services when they’re off the grid, whether camping in the mountains or driving in a remote area at night. The service is available for iPhone 14 customers and is free for the first two years.
It will work for all iPhone 14 users. They do so by pointing their phone to the sky and connecting to one of 24 Globalstar satellites in low Earth orbit.
Apple doesn’t want users testing the service out for non-emergences. The company offered me a demonstration last week so I could explain how to use it.
Using emergency SOS via satellite on iPhone 14
Emergency Text via Satellite.
Apple
Here’s how it works:
In the event of an emergency, try calling 911. If you don’t have cell service, your phone will try to connect to another carrier’s tower. If that doesn’t work, an option to “Emergency Text via Satellite” will pop up.
You can also go to iMessage to text 911 or SOS, then tap Emergency Services.
An option will populate, allowing you to tap to report an emergency.
Emergency questions will populate to help you best describe your situation. The first prompt will say “What’s the emergency?” You’ll then be able to select from options like “Car or vehicle issue,” or “sickness or injury.” Next you’ll be led through a series of more in-depth questions.
You’ll be given the option to notify your emergency contacts to let them know you reached out to emergency services, along with your location and the nature of your emergency. You can also use the Find My app to share your location with friends and family via satellite.
To connect to a satellite, your phone will ask you to point it towards the sky. As long as you have a clear view, you should be able to connect to a satellite, but it could take up to 15 seconds for your messages to go through. If you don’t have a clear view of the sky, because of trees or another obstruction, the texts may take a minute to go through. And because satellites orbit the earth quickly, you’ll have to move your phone slightly to stay connected throughout the conversation.
Once you’ve connected to emergency services via satellite, they’ll immediately know your location and the nature of your emergency, but you’ll be asked a few more questions to help emergency personnel locate you and to come prepared.
If you have your medical ID set up through your iPhone’s health settings, emergency services will be able to see important personal information, like what medications you’re taking and the names of your emergency contacts.
How to demo emergency SOS via satellite
To try out emergency SOS via satellite, Apple has a demo option.
Go to Settings.
Tap Emergency SOS.
Tap Try Demo. You’ll then be led through the same prompts you would get in a real emergency. You’ll also be able to turn off your cell service and connect to a satellite so you can get a feel for it. You’ll get haptic feedback when you’re not pointing in the right direction.
For now, emergency SOS via satellite is only available in the U.S. and Canada.
View from the helicopter during a rescue operation after a vehicle carrying two adults and two children went over a cliff in Devil’s Slide, San Mateo county, California, U.S., January 2, 2023, plunging hundreds of feet, according to the Department of Forestry and Fire Protection, in this still image obtained from social media video.
CHP – Golden Gate Division | Reuters
Two adults and two children were rescued from a Tesla that plunged 250 feet off a cliff Monday morning in San Mateo County, California, officials said.
The car was traveling southbound on the Pacific Coast Highway when it went over the cliff at Devil’s Slide, south of the Tom Lantos tunnel, and landed near the water’s edge below, the Cal Fire San Mateo-Santa Cruz Unit said.
The car flipped and landed on its wheels in the fall, CAL FIRE/Coastside Fire Incident Commander Brian Pottenger said. Witnesses saw the accident and called 911.
As crews were lowered down, they were able to see movement in the front seat, through their binoculars, meaning someone was alive.
“We were actually very shocked when we found survivable victims in the vehicle. So, that actually was a really hopeful moment for us,” Pottenger said.
Fire officials called for helicopters to help hoist the survivors to safety. As they waited, firefighters rappelled to the scene and rescued the two children.
Rescue teams are seen at the scene as a Tesla with four occupants plunged over a cliff on Pacific Coast Highway 1 at Devils Slide on January 2, 2022 in San Mateo County, California, United States.
Tayfun Coskun | Anadolu Agency | Getty Images
The California Highway Patrol shared video on social media showing helicopters lower first responders to the scene to extricate and rescue two adults inside.
All four were hospitalized. The San Mateo Sheriff’s Office said the two adults suffered non-life-threatening injuries and the two children were unharmed.
It’s not clear what caused the car to go over the cliff. CHP is handling the investigation.
Deliveries are the closest approximation of sales disclosed by Tesla. The company reported 405,278 total deliveries for the quarter and 1.31 million total deliveries for the year. These numbers represented a record for the Elon Musk-led automaker and growth of 40%in deliveries year over year, but they fell shy of analysts’ expectations.
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According to a consensus of analysts’ estimates compiled by FactSet, as of Dec. 31, 2022, Wall Street was expecting Tesla to report around 427,000 deliveries for the final quarter of the year. Estimates updated in December, and included in the FactSet consensus, ranged from 409,000 to 433,000.
Those more recent estimates were in line with a company-compiled consensus distributed by Tesla investor relations Vice President Martin Viecha.
Baird analyst Ben Kallo, who recently named Tesla a top pick for 2023, maintained an outperform rating and said he would remain a buyer of the stock ahead of the company’s earnings report, which is scheduled for Jan. 25.
“Q4 deliveries missed consensus but beat our estimates,” he said in a Tuesday note. “Importantly, production increased ~20% q/q which we expect to continue into 2023 as gigafactories in Berlin and Austin continue to ramp.”
Analysts at Goldman Sachs said they consider the delivery report to be an “incremental negative,” and view Tesla as a company that is “well positioned for long-term growth.” Goldman reiterated its buy rating on the stock in a Monday note and said that making vehicles more affordable in a challenging macroeconomic environment will be a “key driver of growth.”
“We believe key debates from here will be on whether vehicle deliveries can reaccelerate, margins and Tesla’s brand,” the analysts said.
Shares of Tesla suffered an extreme yearlong sell-off in 2022, prompting CEO Musk to tell employees in late December not to be “too bothered by stock market craziness.”
Musk has blamed Tesla’s declining share price in part on rising interest rates. But critics point to his rocky $44 billion Twitter takeover as a bigger culprit for the slide.
Morgan Stanley analysts said they think the company’s share price weakness is a “window of opportunity to buy.”
“Between a worsening macro backdrop, record high unaffordability, and increasing competition, there are hurdles for all auto companies to overcome in the year ahead,” they said in a note Tuesday. “However, within this backdrop we believe TSLA has the potential to widen its lead in the EV race, as it leverages its cost and scale advantages to further itself from the competition.”
— CNBC’s Lora Kolodny and Michael Bloom contributed to this report.
Tom Zhu Xiaotong, Tesla’s current executive in charge of China, speaks as a new Tesla experience store opens on Aug. 18, 2015 in Hangzhou, China.
Visual China Group | Getty Images
Tesla’s China chief Tom Zhu has been promoted to take direct oversight of the electric carmaker’s U.S. assembly plants as well as sales operations in North America and Europe, according to an internal posting of reporting lines reviewed by Reuters.
The Tesla posting showed that Zhu’s title of vice president for Greater China had not changed and that he also retained his responsibilities as Tesla’s most senior executive for sales in the rest of Asia as of Tuesday.
The move makes Zhu the highest-profile executive at Tesla after Chief Executive Elon Musk, with direct oversight for deliveries in all of its major markets and operations of its key production hubs.
The reporting lines for Zhu would keep Tesla’s vehicle design and development — both areas where Musk has been heavily involved — separate while creating an apparent deputy to Musk on the more near-term challenges of managing global sales and output.
Tesla did not immediately respond to a Reuters request for comment.
Reuters reviewed the organizational chart that had been posted internally by Tesla and confirmed the change with two people who had seen it. They asked not to be named because they were not authorized to discuss the matter.
Zhu and a team of his reports were brought in by Tesla late last year to troubleshoot production issues in the United States, driving an expectation among his colleagues then that he was being groomed for a bigger role.
Zhu’s appointment to a global role comes at a time when Musk has been distracted by his acquisition of Twitter and Tesla analysts and investors have urged action that would deepen the senior executive bench and allow him to focus on Tesla.
Under Zhu, Tesla’s Shanghai plant rebounded strongly from Covid lockdowns in China.
Tesla said on Monday that it had delivered 405,278 vehicles in the fourth quarter, short of Wall Street estimates, according to data compiled by Refinitiv.
The company had delivered 308,600 vehicles in the same period a year earlier.
The Tesla managers reporting to Zhu include: Jason Shawhan, director of manufacturing at the Gigafactory in Texas; Hrushikesh Sagar, senior director of manufacturing at Tesla’s Fremont factory; Joe Ward, vice president in charge of Europe, the Middle East and Africa; and Troy Jones, vice president of North America sales and service, according to the Tesla notice on reporting lines reviewed by Reuters.
Tesla country managers in China, Japan, Australia and New Zealand continued to report to Zhu, the notice showed.
Zhu does not have a direct report at Tesla’s still-ramping Berlin plant, but a person with knowledge of the matter said responsibility for that operation would come with the reporting line for Amsterdam-based Ward. Ward could not be immediately reached for comment.
Zhu, who was born in China but now holds a New Zealand passport, joined Tesla in 2014. Before that he was a project manager at a company established by his MBA classmates at Duke University, advising Chinese contractors working on infrastructure projects in Africa.
During Shanghai’s two-month Covid lockdown, Zhu was among the first batch of employees sleeping in the factory as they sought to keep it running, people who work with him have said.
Zhu, a no-fuss manager who sports a buzz cut, favors Tesla-branded fleece jackets and has lived in a government-subsidized apartment that is a 10-minute drive from the Shanghai Gigafactory. It was not immediately clear whether he would move after his promotion.
He takes charge of Tesla’s main production hubs at a time when the company is readying the launch of Cybertruck and a revamped version of its Model 3 sedan. Tesla has also said it is developing a cheaper electric vehicle but has not provided details on that plan.
When Tesla posted a picture on Twitter last month to celebrate its Austin, Texas, plant hitting a production milestone for its Model Y, Zhu was among hundreds of workers smiling on the factory floor.
Allan Wang, who was promoted to vice president in charge of sales in China in July, was listed as the legal representative for the operation in registration papers filed with Chinese regulators in a change by the company last month.
Tesla board member James Murdoch said in November the company had recently identified a potential successor to Musk without naming the person. Murdoch did not respond to a request for comment.
Electrek previously reported that Zhu would take responsibility for U.S. sales, delivery and service.